The assignment: redesign the corporate website for Chattem, one of the largest CPG companies in the country, the parent company to Icy Hot, Allegra, ACT, Gold Bond and many more.
I developed a fresh, modern design that the client loved but, in the end, it was a bit too edgy for the company's leadership.
CHATTEM: SHOPPER MARKETING
The assignment: design in-store campaigns for two of Chattem's brands, Icy Hot Smart Relief and Nasacort.
For each brand, I conceptualized and designed campaigns that served to inspire a person suffering from either chronic pain or severe allergies, tapping into emotional insights from industry research. Pictured here are concept boards and in-store display mockups presented to the client.
TBS'S ANGIE TRIBECA: FYC CAMPAIGN
The assignment: produce a buzzworthy campaign to get TBS's Angie Tribeca noticed for the 2016 Emmy Awards.
Angie Tribeca is a quirky, irreverent cop show that features a dog as one of its stars. This tongue-in-cheek concept proposed that doggy bags be dispensed in trendy LA restaurants frequented by Emmy Award influencers, asking them to consider the show's dog for an Emmy nomination.
The assignment: create an advertising campaign for New York City real estate agency, targeting twenty-something renters.
Every New Yorker has a unique NYC story, and it usually revolves around real estate. This series of posters and web advertisements feature the stories of various fictional twenty-somethings, depicting a map of their past apartments and illuminating the apartments they found through MySpace NYC.