Here are a few branding projects I've completed including original logos and brand identity elements.
THE GYPSY GREEN
I developed a logo and visual identity for a new Santa Monica-based floral company. The brand's identity conveys classic luxury with a So-Cal twist.
Jennifer Maxwell is an emerging leather goods designer who creates all her pieces by hand. I developed a logo and visual identity for her brand, a black-on-black look which and relies on various textures to convey the look and feel of Jennifer’s luxury handmade designs.
YOGA ON THE OCEAN
I designed a logo and business cards for a Los Angeles-based SUP yoga instructor. The logo mark draws from both yoga and the waves, juxtaposing power and flow.
Perfect Paddles is a resource for SUP enthusiasts to find instructors, resorts, and paddle activities all around the world. The logo mark I created illustrates a paddle dipping into water at sunset. The two brand colors call to mind a fiery sunset and ocean water.
GRACE CUDDY YOGA
Grace is an NYC-based yoga teacher who needed business cards and visual identity elements cohesive with her intelligent, breath-based style. Her business cards are clean and calming, incorporating minimalist illustrations of the Sun Salutation A series that root her classes.