DRINKS is a rapidly-growing company with a portfolio of wine brands, wine clubs and partnerships including Martha Stewart Wine Co. and Wine Insiders. I work with these properties to create labels and branding for new lines of wine.
I was tasked with naming and branding a line of California wines. The design for Lone Cardinal is hand-illustrated for a gritty, retro feel and is featured in a popular line of four wines.
HAYTON FAMILY RESERVE
I was assigned a redesign for Hayton Family Reserve Chardonnay. As a nod to Hayton's history, I took a classic family crest in a modern, elegant direction. The design was then expanded into a line of five varietals.
I named and branded Bambera, a line of Spanish Tempranillos. Bambera is a traditional form of flamenco music and for the labels, I painted an original watercolor of a rose, reminiscent of a flamenco skirt.
A new line of fruit-flavored Moscatos called for fun, modern branding with a nod to the wine's French origins. The portfolio of labels include custom illustrations and have a clean, deco aesthetic
DRINKS introduced two new premium French wines. I illustrated the label drawing from classic French label design, adding modern touches to make the line feel cool and fresh