DRINKS is a rapidly-growing company with a portfolio of wine brands, wine clubs and partnerships including Martha Stewart Wine Co. and Wine Insiders. I work with these properties to create labels and branding for new lines of wine.
I was tasked with naming and branding a line of California wines. The design for Lone Cardinal is hand-illustrated for a gritty, retro feel and is featured in a popular line of four wines.
HAYTON FAMILY RESERVE
I was assigned a redesign for Hayton Family Reserve Chardonnay. As a nod to Hayton's history, I took a classic family crest in a modern, elegant direction. The design was then expanded into a line of five varietals.
I named and branded Bambera, a line of Spanish Tempranillos. Bambera is a traditional form of flamenco music and for the labels, I painted an original watercolor of a rose, reminiscent of a flamenco skirt.
A new line of fruit-flavored Moscatos called for fun, modern branding with a nod to the wine's French origins. The portfolio of labels include custom illustrations and have a clean, deco aesthetic
DRINKS introduced two new premium French wines. I illustrated the label drawing from classic French label design, adding modern touches to make the line feel cool and fresh
I developed ongoing social content for this beloved juice brand, including a "Juicy Makeover" social promotion to unveil the brand's new packaging.
Wine Insiders is an e-commerce brand specializing in direct-to-consumer wine sales, owned by DRINKS.
I work with Wine Insiders to produce marketing campaigns across a range of digital channels, and to evolve the brand and web product.
Martha Stewart Wine Co. is an online service that delivers customers affordable wine, hand-picked by Martha herself.
I work with Martha Stewart Wine Co. on a range of digital marketing initiatives including email, banners, and social + web content.
I've also played a large role in adapting Martha Stewart's branding to suit the needs of this new website and sub-brand, and art directing photography for the site and content.
Here are a few branding projects I've completed including original logos and brand identity elements.
THE GYPSY GREEN
I developed a logo and visual identity for a new Santa Monica-based floral company. The brand's identity conveys classic luxury with a So-Cal twist.
Jennifer Maxwell is an emerging leather goods designer who creates all her pieces by hand. I developed a logo and visual identity for her brand, a black-on-black look which and relies on various textures to convey the look and feel of Jennifer’s luxury handmade designs.
YOGA ON THE OCEAN
I designed a logo and business cards for a Los Angeles-based SUP yoga instructor. The logo mark draws from both yoga and the waves, juxtaposing power and flow.
Perfect Paddles is a resource for SUP enthusiasts to find instructors, resorts, and paddle activities all around the world. The logo mark I created illustrates a paddle dipping into water at sunset. The two brand colors call to mind a fiery sunset and ocean water.
GRACE CUDDY YOGA
Grace is an NYC-based yoga teacher who needed business cards and visual identity elements cohesive with her intelligent, breath-based style. Her business cards are clean and calming, incorporating minimalist illustrations of the Sun Salutation A series that root her classes.
“Merrimack” is a personal project that combines my original poems and watercolors into a designed publication. Both the text and the illustrations are derived from memories, mostly related to growing up in New England.
My team produced a month-long, integrated activation for BIC Razors in Panama City Beach to promote the brand's new Flex5 and Soleil Glow razors. In addition to conceptualizing many elements of the event, I designed all event assets and promotional materials.
The assignment: redesign the corporate website for Chattem, one of the largest CPG companies in the country, the parent company to Icy Hot, Allegra, ACT, Gold Bond and many more.
I developed a fresh, modern design that the client loved but, in the end, it was a bit too edgy for the company's leadership.
CHATTEM: SHOPPER MARKETING
The assignment: design in-store campaigns for two of Chattem's brands, Icy Hot Smart Relief and Nasacort.
For each brand, I conceptualized and designed campaigns that served to inspire a person suffering from either chronic pain or severe allergies, tapping into emotional insights from industry research. Pictured here are concept boards and in-store display mockups presented to the client.
TBS'S ANGIE TRIBECA: FYC CAMPAIGN
The assignment: produce a buzzworthy campaign to get TBS's Angie Tribeca noticed for the 2016 Emmy Awards.
Angie Tribeca is a quirky, irreverent cop show that features a dog as one of its stars. This tongue-in-cheek concept proposed that doggy bags be dispensed in trendy LA restaurants frequented by Emmy Award influencers, asking them to consider the show's dog for an Emmy nomination.
The assignment: create an advertising campaign for New York City real estate agency, targeting twenty-something renters.
Every New Yorker has a unique NYC story, and it usually revolves around real estate. This series of posters and web advertisements feature the stories of various fictional twenty-somethings, depicting a map of their past apartments and illuminating the apartments they found through MySpace NYC.
To raise awareness and increase trial of Balance Bar's new product, Balance Bare, I created collateral to be handed out to potential customers at sampling events.
The marketing materials drove customers to participate in a promotional app called "Race-to-Retail" which encouraged them to purchase the product within a set timeframe for the chance to win prizes.
I designed and produced several issues of Outlook, Accenture's thought leadership publication, with the objective of making subjects such as digital healthcare and IT compelling and digestible.
My team redesigned the website for a branding and creative services firm with a 20 year history and specialty in B2B clients.
For a science and math foundation's brand identity refresh, I created a brand guidelines tool encompassing logo, color and typography as well as unification of the foundation's several sub-brands.
I developed a multichannel campaign to promote the United Nations Federal Credit Union's pre-holiday signature loan to its global member base.
I redesigned the website for leading wealth management firm to appeal to the wide range of needs of clients and potential clients in each of its five locations. The website’s look and copy are meant to convey trust, intelligence and stability.
LexisNexis is a leading information services company that needed materials to cohesively represent the offerings of its many industries and solution lines.
I developed concepts and imagery to represent the services in compelling ways for several publications, including a flagship value proposition book.