Martha Stewart Wine Co. is an online service that delivers customers affordable wine, hand-picked by Martha herself.
I work with Martha Stewart Wine Co. on a range of digital marketing initiatives including email, banners, and social + web content.
I've also played a large role in adapting Martha Stewart's branding to suit the needs of this new website and sub-brand, and art directing photography for the site and content.
The Bruery is a craft brewery for beer lovers, located in Orange County, CA. After refreshing their brand and establishing packaging guidelines, I developed can and bottle art for dozens of limited-edition and year-round craft beers, including original illustrations.
I’ve developed multichannel digital and print campaigns for Drybar, the beloved blowout bar. Drybar customers love interacting with the brand, so creating fun, eye-catching and informative advertising and content is a rewarding challenge.
Wine Insiders is an e-commerce brand specializing in direct-to-consumer wine sales, owned by DRINKS.
I work with Wine Insiders to produce marketing campaigns across a range of digital channels, and to evolve the brand and web product.
The Bruery is a craft brewery for beer lovers, located in Orange County, CA. After refreshing their major brand identity elements, I created a unified look and feel for all marketing and event materials, and the experience of belonging to one of their exclusive “societies.” This culminated in a comprehensive style guide communicating a funky-cool, consistent brand.
DRINKS is a rapidly-growing company with a portfolio of wine brands, wine clubs and partnerships including Martha Stewart Wine Co. and Wine Insiders. I work with these properties to create labels and branding for new lines of wine.
I was tasked with naming and branding a line of California wines. The design for Lone Cardinal is hand-illustrated for a gritty, retro feel and is featured in a popular line of four wines.
HAYTON FAMILY RESERVE
I was assigned a redesign for Hayton Family Reserve Chardonnay. As a nod to Hayton's history, I took a classic family crest in a modern, elegant direction. The design was then expanded into a line of five varietals.
I named and branded Bambera, a line of Spanish Tempranillos. Bambera is a traditional form of flamenco music and for the labels, I painted an original watercolor of a rose, reminiscent of a flamenco skirt.
A new line of fruit-flavored Moscatos called for fun, modern branding with a nod to the wine's French origins. The portfolio of labels include custom illustrations and have a clean, deco aesthetic
DRINKS introduced two new premium French wines. I illustrated the label drawing from classic French label design, adding modern touches to make the line feel cool and fresh
I developed ongoing social content for this beloved juice brand, including a "Juicy Makeover" social promotion to unveil the brand's new packaging.
Here are a few branding projects I've completed including original logos and brand identity elements.
THE GYPSY GREEN
I developed a logo and visual identity for a new Santa Monica-based floral company. The brand's identity conveys classic luxury with a So-Cal twist.
Jennifer Maxwell is an emerging leather goods designer who creates all her pieces by hand. I developed a logo and visual identity for her brand, a black-on-black look which and relies on various textures to convey the look and feel of Jennifer’s luxury handmade designs.
YOGA ON THE OCEAN
I designed a logo and business cards for a Los Angeles-based SUP yoga instructor. The logo mark draws from both yoga and the waves, juxtaposing power and flow.
Perfect Paddles is a resource for SUP enthusiasts to find instructors, resorts, and paddle activities all around the world. The logo mark I created illustrates a paddle dipping into water at sunset. The two brand colors call to mind a fiery sunset and ocean water.
GRACE CUDDY YOGA
Grace is an NYC-based yoga teacher who needed business cards and visual identity elements cohesive with her intelligent, breath-based style. Her business cards are clean and calming, incorporating minimalist illustrations of the Sun Salutation A series that root her classes.
“Merrimack” is a personal project that combines my original poems and watercolors into a designed publication. Both the text and the illustrations are derived from memories, mostly related to growing up in New England.
The assignment: redesign the corporate website for Chattem, one of the largest CPG companies in the country, the parent company to Icy Hot, Allegra, ACT, Gold Bond and many more.
I developed a fresh, modern design that the client loved but, in the end, it was a bit too edgy for the company's leadership.
CHATTEM: SHOPPER MARKETING
The assignment: design in-store campaigns for two of Chattem's brands, Icy Hot Smart Relief and Nasacort.
For each brand, I conceptualized and designed campaigns that served to inspire a person suffering from either chronic pain or severe allergies, tapping into emotional insights from industry research. Pictured here are concept boards and in-store display mockups presented to the client.
TBS'S ANGIE TRIBECA: FYC CAMPAIGN
The assignment: produce a buzzworthy campaign to get TBS's Angie Tribeca noticed for the 2016 Emmy Awards.
Angie Tribeca is a quirky, irreverent cop show that features a dog as one of its stars. This tongue-in-cheek concept proposed that doggy bags be dispensed in trendy LA restaurants frequented by Emmy Award influencers, asking them to consider the show's dog for an Emmy nomination.
The assignment: create an advertising campaign for New York City real estate agency, targeting twenty-something renters.
Every New Yorker has a unique NYC story, and it usually revolves around real estate. This series of posters and web advertisements feature the stories of various fictional twenty-somethings, depicting a map of their past apartments and illuminating the apartments they found through MySpace NYC.
My team redesigned the website for a branding and creative services firm with a 20 year history and specialty in B2B clients.
I designed and produced several issues of Outlook, Accenture's thought leadership publication, with the objective of making subjects such as digital healthcare and IT compelling and digestible.